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Type: Realtor Website

Location: Sterling, Virginia (VA)

Company Background and Goals:

Hallie Cranford is a realtor in Northern Virginia representing buyers and sellers who want to sell a home or buy a home. She specializes in Loudoun, Fairfax, and Arlington Counties and is the realtor of choice if you want a friendly, personable, knowledgeable agent on your side. So, whether you are wanting to find your perfect home for sale in Sterling, VA, find a beautiful house in Ashburn or Arlington, or sell your Northern Virginia home, she is the realtor to call. Her goals for the site were:

  • Develop a new website to promote real estate services to prospective home buyers and sellers.
  • Provide the ability to feature home listings for sale with a photo gallery.
  • Provide the ability to include a local area events listing.
  • Optimize the site to drive search engine traffic.
  • Allow their staff to update the website with new content, news, events and featured listings.

Katalyst Role:

Katalyst worked with Hallie Cranford to define her needs and goals and developed a high-quality website that reflected her expertise in real estate in Northern Virginia. We implemented the Joomla Content Management System to allow her to update the website herself and provide on-going support for site changes and enhancements.

Features:

  • Content Management System
  • Photo Gallery for each of the featured listings
  • Automatically Updating Sitemap
  • Site Search Capability

Technologies:

PHP, xHTML, CSS, MySQL database, JavaScript

Our Work

“We built a web site and after a year realized that our skills resided more in running our business than web development. The problem was that many aspects of our site that could be automated were not! Don Cranford and Katalyst came to our rescue. They built a extremely professional web site that has a high level of automation for our subscribers and for us! They listened to our preferences both in terms of design and in terms of functionality and delivered on our dreams.”
– Gary H. Elsner, Ph.D.
CEO 401k Maximizer, Inc.

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