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So, you've decided its time for a new website. Doing a little bit of homework before you talk to your web designer can make a big difference in how your web project goes. Here are 10 questions to ask yourself to help have a more successful website project

It is no longer a question of if social media affects search engine optimization, but how? Unless you’ve been under a rock for the past few years, you have seen social media grow into increasing importance and near ubiquity. From the early days of My Space to the meteoric rise of Facebook, LinkedIn and Twitter to the recent new comers such Pinterest, social media is here to stay. But the question is how does it play into your overall SEO strategy?

As we discussed last week, it is critical to not only track your website statistics, but also put that data to use. One of the most popular website analytics packages available is called Google Analytics.

This week, we’ll give you a quick primer in Google Analytics terminology to help you understand the basic terminology to help you make sense of what you are looking at.

One of the most often overlooked components to your online strategy is your on-going SEO maintenance. It is common to think of SEO as a one-time project and it can be tempting to skip the maintenance. But search engine optimization is a gradual and strategic process. It is a way of life if you want to be successful online. Today, we will look at what it is, why it is necessary, and putting your traffic data to use.

As a locally oriented business, it is vital that you rank well in searches for your local area to reach your target market. To accomplish this, you want to look at a specialized form of SEO called “local search engine optimization.”

You always want to start your search engine optimization campaign with a solid foundation: a quality website with high-quality, relevant content. Optimizing your own website is often called “On-Site SEO.” But the story does not end here.

Search engines are always looking for clues as to the best websites for a given search. They look at not only the content and other important cues from the website itself, but they also consider “Off-Site” factors as well.

So, what are these “off-site” factors? Let’s take a look at three important areas: inbound links, local search directories, and social media engagement. Today, we’ll focus on inbound links and link building.

Once you have your basic keyword research complete, you are then ready to take a look at your competitors. Competitor analysis is the process of deconstructing a competitor’s online marketing strategy to discover their strategies and techniques for ranking well.

A successful SEO campaign will always start with a solid foundation built on quality research. Ideally, you will do two types of research at the beginning of any SEO campaign: Keyword Research and Competitor Research. This week we are going to take a look at Keyword Research, which forms the primary foundation for optimizing your website.

Search engines such as Google will use over 200 factors in determining what pages to show for a given search. While they are very secretive over the exact factors they use and how much weight they give to each one, they provide clues as to what they deem most important.

We’re going to begin a short series to help you learn more about search engine optimization (SEO). SEO is a critical component to any website that depends on traffic from search engines to grow and expand its reach. This is especially critical for businesses that depend on a steady flow of traffic to sustain their pipeline. Today, we’ll look at:

Great news for businesses running their website with Joomla! The brand new version of Joomla – Joomla 2.5 - was released on January 24. Joomla 2.5 offers many improvements and is very exciting to the Joomla community. However, this creates a decision point for website owners currently running on older versions of the platform. Should you upgrade now or not?

So, we’re going to explore that question and help provide you with the information you need to make a sound business decision. Here is what we’ll explore:

Be sure to include a call to action. Encourage your visitors to call, or email, or participate in an upcoming event. You want to be warm, inviting, and welcoming to your visitors. Provide them with a way to connect to you and then ask them to connect.