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You want people to find you. Here are five primary areas to consider in promoting your site.

When looking at the mechanics of your site design, there are several areas that are critical to keep in mind.

Your web presence is a reflection of who you are. In many cases, it may be the only thing that your website visitors know about you. You need a professional quality web site that expresses who you are. It should reflect your own professionalism, quality, and personality in a way that is relevant to their needs.

Sites need substance and your target audience should drive content you provide. What is important to them? What do they need to know? What are they looking for on your site?

Once you have defined your goals for your website, you need to clearly understand whom you are targeting. Your primary audience will drive many of your decisions and priorities for your web site. The more you know about your audience, the more relevant you will be able to make your website and the closer you can align your site with their needs.

As the Internet becomes more prevalent in our society, it has become commonplace to turn to the Internet for shopping, finding directions, researching products, and even to find a church or seek answers to spiritual questions. As businesses and other organizations begin to understand this dynamic, they are increasingly beginning to recognize the importance and the need for an effective web presence – not just a web site, but a real presence on the web.

The basis for any project needs to begin with a clear understanding of your goals. This is critical to maximize your web presence. These goals help guide many of your decisions for content, navigation, design/lay-out and features. Without them, your web site will lack a clear cohesion and focus.