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Your web presence is a reflection of who you are. In many cases, it may be the only thing that your website visitors know about you. You need a professional quality web site that expresses who you are. It should reflect your own professionalism, quality, and personality in a way that is relevant to their needs.

The fourth in a series of seven essential secrets of a successful web presence

man looking through glassYour web presence is a reflection of who you are. In many cases, it may be the only thing that your website visitors know about you. You need a professional quality web site that expresses who you are. It should reflect your own professionalism, quality, and personality in a way that is relevant to their needs.

Speak to your audience in a way they can understand

Here are some things to remember:

  • Show your visitors that your organization is relevant to them and why.
  • Speak to your audience in a way that they can understand.
  • Avoid too much jargon and language that your visitors may not understand.
  • Keep your content short, to the point, and focused on your audience’s needs.

Keep a consistent message and branding

Ideally, your site will also have a consistent branding with your printed materials, like mailers, t-shirts, advertisements, business cards, and any other printed material. That means using a consistent logo, colors, fonts, and images. A tag line that is used throughout your literature is another item to include for consistency.

Next: The fifth secret - Streamline Your Design

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“My expertise is in running my company, not in website design and development. After comparing and contrasting several website development groups, the clear choice became Katalyst Solutions based on overall value, customer service/support, training and the quality of prior websites they developed. I continue to receive support after a successful launch of our website and I enjoy hearing clients compliment our site.”
Tim Reichert, CEO, MBA
Veritax Property Associates

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