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Type: Small Business / Cost Segregation Services

Location: Leesburg, Virginia (VA)

Company Background and Goals:

Veritax Property Advisors provides cost segregation study services through a team of engineers, construction professionals and CPAs to assist commercial property owners in reducing their income tax liability and freeing up cash flow. Veritax works with various financial and legal professionals to provide a coordinated service to property owners. Their goals for the site were:

  • Develop a new website to promote their company to prospective clients and affiliates.
  • Provide a “back office” private login area for affiliates to store and access sales materials, case studies and forms.
  • Optimize the site to drive search engine traffic.

Katalyst Role:

Katalyst worked with Veritax and D Banzon Design to define their needs and goals. We developed custom website to reach those goals including a custom Tax Savings Calculator to allow prospective clients to get a feel for the potential tax savings they could realize through cost segregation.


  • Content Management System
  • Search Engine Optimization
  • Automatically Updating Sitemap
  • Custom Tax Savings Calculator
  • Information Architecture
  • Site Search Capability
  • Website Design


PHP, xHTML, CSS, MySQL database, JavaScript

Our Work

“Don Cranford & Katalyst Solutions helped reprogram parts of my Web Marketing Today website from ColdFusion into PHP. I found him great to work with. His working style was friendly, professional, timely, and honest. When I have more projects, he’s the first person I’ll call.”
– Dr. Ralph F. Wilson, Editor
Web Marketing Today

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