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Type: Small Business / Cost Segregation Services

Location: Leesburg, Virginia (VA)

Company Background and Goals:

Veritax Property Advisors provides cost segregation study services through a team of engineers, construction professionals and CPAs to assist commercial property owners in reducing their income tax liability and freeing up cash flow. Veritax works with various financial and legal professionals to provide a coordinated service to property owners. Their goals for the site were:

  • Develop a new website to promote their company to prospective clients and affiliates.
  • Provide a “back office” private login area for affiliates to store and access sales materials, case studies and forms.
  • Optimize the site to drive search engine traffic.

Katalyst Role:

Katalyst worked with Veritax and D Banzon Design to define their needs and goals. We developed custom website to reach those goals including a custom Tax Savings Calculator to allow prospective clients to get a feel for the potential tax savings they could realize through cost segregation.


  • Content Management System
  • Search Engine Optimization
  • Automatically Updating Sitemap
  • Custom Tax Savings Calculator
  • Information Architecture
  • Site Search Capability
  • Website Design


PHP, xHTML, CSS, MySQL database, JavaScript

Our Work

“We built a web site and after a year realized that our skills resided more in running our business than web development. The problem was that many aspects of our site that could be automated were not! Don Cranford and Katalyst came to our rescue. They built a extremely professional web site that has a high level of automation for our subscribers and for us! They listened to our preferences both in terms of design and in terms of functionality and delivered on our dreams.”
– Gary H. Elsner, Ph.D.
CEO 401k Maximizer, Inc.

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