The basis for any project needs to begin with a clear understanding of your goals. This is critical to maximize your web presence. These goals help guide many of your decisions for content, navigation, design/lay-out and features. Without them, your web site will lack a clear cohesion and focus.
The first in a series of seven essential secrets of a successful web presence
The basis for any project needs to begin with a clear understanding of your goals. This is critical to maximize your web presence. These goals help guide many of your decisions for content, navigation, design/lay-out and features. Without them, your web site will lack a clear cohesion and focus.
Why are you creating the website? What are you trying to achieve? How does your website fit within your overall marketing strategy of reaching your audience? How will you know if you’ve reached your goals? Are your goals clear? Are your goals measurable?
There are many laudable goals for a website. You should consider one or two primary goals and then some smaller goals within that. Some of them include:
The best goals will also be clearly measurable. Measurements come in different forms and include statistics from both the web site as well as other sources, such as visitor reports.
Next: The second secret - Target Your Audience
“Before Katalyst completely reinvented our website, we were a slave to our previous webmaster. It took days or longer to get simple content changes made. And those webmaster assisted changes always resulted in an invoice to us. But now, our new Katalyst developed website allows even my admin staff to make these changes in realtime. We couldn’t be more satisfied!”
– Chris Jones, President
Carefree Office Technology, Inc.