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Traci Riley Tech 101: June 2007
By Traci Riley

According to Wikipedia, the term “blog” is a blend of the words web and log.

Blogs provide commentary or news on a particular subject. A typical blog combines text, images, and links to other resources related to its topic. Most blogs use written text, although some use other media, such as photographs, video, and audio.

Blogs... are essentially a forum for expressing personal ideas and commentary.

Blogging in its earliest form was at the start of the World Wide Web, allowing postings as newsgroups. Today, blogging is used for everything from politics and social issues to travel and fashion. They are essentially a forum for expressing personal ideas and commentary. Blogs can be private or it can be used for business purposes. If the intent of a blog is to enhance the communication and culture in an organization or for marketing, branding or PR purposes, it is considered a corporate blog.

Blogs vary in form. They can be separated by subject but they can also be varied media type. A blog written by a mobile device like a cellular phone or PDA is called a mblog. It’s defined by the type of device used to compose it.

As with anything, there are both positives and negatives that drive the use or misuse of blogging. Next month we’ll evaluate the benefits of blogging and how that can help your business.

We want your feedback! Email us a This email address is being protected from spambots. You need JavaScript enabled to view it. with ideas for topics that you would find most helpful.

Traci Riley has worked in marketing in the technology industry for 8 years. She spends her days with Katalyst Solutions researching and writing to be a “katalyst for your online success.”


“Before Katalyst completely reinvented our website, we were a slave to our previous webmaster. It took days or longer to get simple content changes made. And those webmaster assisted changes always resulted in an invoice to us. But now, our new Katalyst developed website allows even my admin staff to make these changes in realtime. We couldn’t be more satisfied!”
– Chris Jones, President
Carefree Office Technology, Inc.

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