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Welcome to the 2nd edition of the ResultsKatalyst newsletter from Katalyst Solutions. We hope you are enjoying your 4th of July week and getting to spend some quality time with your family and friends.

In this month’s issue, we are continuing our Web Marketing series on developing an effective web presence. This month we are discussing the important topic of setting goals for your website and understand your target audience. In our Maximizing Your Website column, we are including an article from Rob Mead on ways to generate content to improve your site traffic.

Don’t miss Traci’s 2-part article on effective email. This month Traci explores the first step in using email effectively and looks at the all important Subject Line.

Last, but certainly not least, we are starting a Customer Spotlight column. This month we are spotlighting Tysons Auto Specialties and exploring how they are using their website to increase customers and improve communication.

Thanks, and always, we would love your feedback and suggestions.
Don Cranford

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“From our first conversation, Katalyst made a concerted effort to address our questions and concerns in language we could understand.”
– James J. Patterson

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