We work closely with each of our customers to determine their goals, business requirements and site objectives for their online initiatives. Our first step is defining and documenting the information architecture (IA) of the new site. The IA is the blueprint upon which we build all other aspects of the website including form, function, content, navigation, user interface, interaction, and overall design.
This gives us the “big picture” perspective. The IA helps us to direct the site visitor around your site using navigational and other drivers to desired sections of the site and, thus, desired outcomes.
Before developing navigation and overall architecture of the site, we analyze a number of different components in order to create an efficient, intuitive and informative user experience.
“We built a web site and after a year realized that our skills resided more in running our business than web development. The problem was that many aspects of our site that could be automated were not! Don Cranford and Katalyst came to our rescue. They built a extremely professional web site that has a high level of automation for our subscribers and for us! They listened to our preferences both in terms of design and in terms of functionality and delivered on our dreams.”
– Gary H. Elsner, Ph.D.
CEO 401k Maximizer, Inc.