We work closely with each of our customers to determine their goals, business requirements and site objectives for their online initiatives. Our first step is defining and documenting the information architecture (IA) of the new site. The IA is the blueprint upon which we build all other aspects of the website including form, function, content, navigation, user interface, interaction, and overall design.
This gives us the “big picture” perspective. The IA helps us to direct the site visitor around your site using navigational and other drivers to desired sections of the site and, thus, desired outcomes.
Before developing navigation and overall architecture of the site, we analyze a number of different components in order to create an efficient, intuitive and informative user experience.
“Before Katalyst completely reinvented our website, we were a slave to our previous webmaster. It took days or longer to get simple content changes made. And those webmaster assisted changes always resulted in an invoice to us. But now, our new Katalyst developed website allows even my admin staff to make these changes in realtime. We couldn’t be more satisfied!”
– Chris Jones, President
Carefree Office Technology, Inc.