As the Internet becomes more prevalent in our society, it has become commonplace to turn to the Internet for shopping, finding directions, researching products, and even to find a church or seek answers to spiritual questions. As businesses and other organizations begin to understand this dynamic, they are increasingly beginning to recognize the importance and the need for an effective web presence – not just a web site, but a real presence on the web.
A web presence is more than just a nice looking web site with fancy graphics or flashy pictures. It is a way to connect to your audience and draw them in. An effective web presence provides a way to build trust in your organization. It explains how you can meet their needs and why they should choose to do business with you.
Having a quality web presence is essential to a successful online endeavor. Just as having a quality, polished resume is essential for a job seeker trying to get that first interview, having a quality professional website is essential in getting that first call from a prospect.
Therefore, it is essential that your website reflects who you are, your qualities and the personality of your organization. Your website may be the visitor’s only impression of who you are.
Our goal is to aid you in developing a more successful web presence. We will equip you to better reach your audience. The more educated you are in your approach the more likely you will be to succeed in your efforts. And ultimately, the more successful you will be in making your organization stand out in your unique marketplace.
The world isn’t static. Reconsider your web presence every six to twelve months. If you have added new programs, products or services, this will enable you to stay in step.
We are dedicating this newsletter to being a ‘katalyst for your online success.’ We welcome your feedback: This email address is being protected from spambots. You need JavaScript enabled to view it.. Stay tuned for upcoming issues as we explore each of these areas in more depth.
We would love to assist you in taking these essential steps. Call us at (703) 972-9134 or contact us via email.
Donald Cranford has been in Marketing, Product Development and Product Management in the technology industry for 14 years. He founded Katalyst Solutions in 2004 to assist small businesses, non-profits, and churches in succeeding online.